Dance Brand with Shirts
A fictional campaign to encourage dancing.
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The designed logos, colors, and specs.
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The design of the screen print to make coordinated shirts.
Inspiration & The Product:
I learned how to swing dance properly in college, but I taught myself basic steps from the internet in high school using step charts -- by myself, in my basement, holding my arms out as if dancing with a ghost.
To avoid having any more awkward teenagers have to go through that, why not have coordinated shirts for people to wear and read their part off of? The lead wears a shirt with the follow’s steps on them, and the follow wears a shirt with the lead’s steps on them. No more ghost dancing!
I hand-screenprinted the two different prototype shirts of the basic Foxtrot steps using a single screen and a lot of masking tape. The packaging was made with a lot of interesting geometry equations.
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The designed logos, colors, and specs.
The Client: National wellness non-profit.
The Task: Design their logo and create a product that makes dancing more accessible.
The Task: Design their logo and create a product that makes dancing more accessible.
Context:
Our culture has a dancing stigma. If you don’t know “how to dance,” many people are reluctant to when they’re faced with a dance floor. One way to get people comfortable with dancing is to take a social dance class, or make the barrier to partner dancing as low as possible. Though feeling comfortable with moving your body requires practice and confidence, the benefits are substantial: it’s great for your health, it’s a great way to meet people, and you become a hit at weddings.
Goals of the project:
Our culture has a dancing stigma. If you don’t know “how to dance,” many people are reluctant to when they’re faced with a dance floor. One way to get people comfortable with dancing is to take a social dance class, or make the barrier to partner dancing as low as possible. Though feeling comfortable with moving your body requires practice and confidence, the benefits are substantial: it’s great for your health, it’s a great way to meet people, and you become a hit at weddings.
Goals of the project:
- Create an engaging, memorable logo.
- Encourage dancing in as many contexts as possible.
- Make the barrier to entry as low as possible.
- Make the product social.
- Make it a product that can have many variations.
The design of the screen print to make coordinated shirts.Inspiration & The Product:
I learned how to swing dance properly in college, but I taught myself basic steps from the internet in high school using step charts -- by myself, in my basement, holding my arms out as if dancing with a ghost.
To avoid having any more awkward teenagers have to go through that, why not have coordinated shirts for people to wear and read their part off of? The lead wears a shirt with the follow’s steps on them, and the follow wears a shirt with the lead’s steps on them. No more ghost dancing!
I hand-screenprinted the two different prototype shirts of the basic Foxtrot steps using a single screen and a lot of masking tape. The packaging was made with a lot of interesting geometry equations.
The Result:
I convinced a non-dancing friend to try out my shirts. After a quick explanation and a round of practice, he had the steps down, and he even had fun!
I convinced a non-dancing friend to try out my shirts. After a quick explanation and a round of practice, he had the steps down, and he even had fun!
These shirts could have any number of basic steps on them to help people get into dancing. I see them being sold at dancing events, street fairs, and schools.